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Snooki and Lemmy unveil headphones range at CES 2013

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Motorhead frontman Lemmy and Jersey Shore's Nicole 'Snooki' Polizzi have joined the likes of Dr Dre, Lady GaGa and 50 Cent in launching their own line of branded headphones.

Veteran rocker Lemmy was at the CES 2013 trade show this week to show off the Motorheadphones, billed as the antithesis to the bass-heavy cans offered by Dr Dre's Beats and others.

CES 2013: Ulf Sandberg, Lemmy and Anders Nicklasson with Motorheadphones

© Rex Features



Also at the show was reality TV star Snooki, who introduced her new line of "blinged out" headphones.

Lemmy's new Motorheadphones are designed to appeal to both fans and makers of rock music.

The all-metal products come in three headphones and six in-ear models. The headphones are priced from £99, while the ear-phones start at £49.99. The products launched in Europe last autumn, but will not ship in the US until April.

According to Billboard, the Motorheadphones project came about after Ulf Sandberg and Andres Nicklassen contacted Motorhead drummer Mickey D, who discussed the idea with the rest of the band.

Lemmy said at CES that the difference between Motorheadphones and Beats is that they are "mid-range, not bass-orientated".

The rock legend feels that anything other than hip-hop sounds awful on Dr Dre's product. "It's like you're listening through a towel," he added.

Nicole Snooki Polizzi at CES 2013

© Rex Features / Everett Collection



Snooki's range of products have been manufactured by US firm iHip and include headbands with large flowers and bows, along with earbuds that double as "cute" earrings.

She told the BBC that she wants to make it "more fashionable out there in the tech world".

"It's a big thing for me because I do travel a lot, always listening to music," she said. "I feel like there's no really cute headbands out there."

Snooki admitted that she had minimal input into the technical side of the headphones, but has instead focused on the aesthetics.

The headphones will retail at around $60, and her iHip range also includes iPhone accessories, such as a rhinestone-covered phone dock.

"They're all blinged out, so you look cute when you're talking on the phone," she said in an interview.

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