Citing "people familiar with the situation", The Wall Street Journal said today that orders for iPhone 5 displays for the quarter from January to March 2013 have dropped to around half what the company previously planned.
The sources said that Apple has also reduced its orders for components other than screens. It was clamed that Apple informed its suppliers of the move last month.
The Journal feels that the order cut indicates that sales of the latest iPhone have not been as strong as Apple expected.
A separate report from Nikkei backed up the claims, saying that iPhone 5 screen makers Sharp and Japan Display have been informed of a major cut in their order during the first quarter of 2013.
Nikkei claims that Apple had planned to source a total of 65m displays from the two companies over the three-month period, but that figure has been slashed by half "in response to lower-than-planned global sales of Apple's iPhone 5".
LG is another supplier of screens for the iPhone 5, but it is unclear whether the firm has also seen its order cut by Apple.
Apple sold more than 5 million iPhone 5 devices worldwide over its opening weekend in September 2012, and also shifted over 2m units in its launch weekend in China last month.
The reported cut in screen and component orders does not necessarily mean that iPhone 5 sales have been disappointing.
It could instead suggest a change in strategy by Apple, involving a switch in suppliers, a new model on the way, or just that it has enough components to meet current demand.
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iPhone 5 launch:
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