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Ideal World Shopping Channel

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digiNEWS has received word about a new shopping channel to launch in April.

A company called 'Ideal World' who specialise in mail order shopping are planning to launch a 24hr shopping channel on SkyDigital.

The channel plans to launch on April 17th.

The company apparently have a promotional video for the channel which is hosted by QVC's Paul Lavers. Interestingly QVC's website has dropped Lavers in it's list of presenters.

The channel will launch in a similar format to QVC, and will be transmitted from Ideal World base on Cambridge.

Ideal World Website: http://www.idealworldshop.co.uk

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