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HMV tweeter reveals identity, receives "many job offers"

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A woman named Poppy Rose Cleere has identified herself as the HMV employee behind the disgruntled tweets sent yesterday (January 31) from the company's official Twitter account.

She has also explained the reasons for her actions on her own Twitter feed, and according to her sister she has received "many job offers" following the incident.

HMV staff hijack official Twitter account - screenshot

[Tweets from the official HMV account yesterday (January 31)]

Cleere wrote yesterday that she was "live tweeting from HR where we're all being fired", and described the company that the employees "dearly love... being ruined".

Explaining her actions afterwards, Cleere wrote: "I would apologise for the #hmvXFactorFiring tweets, but I felt like someone had to speak. As someone without a family to support/no mortgage I felt that I was the safest person to do so.

"Not to mention, I wanted to show the power of social media to those who refused to be educated."

Cleere continued: "Since my internship started, I worked tirelessly to educate the business of the importance of social media - not as a short-term commercial tool, but as a tool to build and strengthen the customer relationship - and to gain invaluable real-time feedback from the consumers that have kept us going for over 91 years.

An HMV store in north London

© PA Images / Yui Mok/PA Wire



"While many colleagues understood and supported this, it was the more senior members of staff who never seemed to grasp its importance. I hoped that [Thursday's] actions would finally show them the true power and importance of social media, and I hope they're finally listening."

Cleere later added some helpful advice to those in charge of the HMV Twitter account, writing: "@hmvtweets you need to go to 'settings' and revoke my account access as an admin. I'm still able to switch between accounts."

Cleere's sister Grace Cleere has claimed on her own Twitter account that Poppy has "received many job offers" following her HMV tweets.

The London Evening Standard quotes Grace as saying: "I think she's keeping quiet for the time being - overwhelmed with it all."

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