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Beyoncé, Destiny's Child and power cut drive Super Bowl Twitter record

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Super Bowl XLVII smashed last year's record for activity on Twitter, with 24.1 million tweets posted during the game, including big spikes during Beyoncé's half-time show and the power cut at the New Orleans Superdome.

By the beginning of the second half of the match between the Baltimore Ravens and the San Francisco 49ers, the volume of tweets had already surpassed last year's tweet total.

Beyonce, Super Bowl half-timeshow

© PA Images / Marcio Sanchez / AP



The biggest activity came during the glittering half-time show, which generated 5.5 million tweets on its own.

The conclusion of Beyoncé's performance delivered the biggest spike, at 268,000 tweets per minute, but that was closely followed by the on-stage reunion of Destiny's Child (257,000 TPM) and the performance of 'Single Ladies' (252,500 TPM).

First Lady Michelle Obama (@FLOTUS) was among those to tweet. She posted: "Watching the #SuperBowl with family & friends. @Beyonce was phenomenal! I am so proud of her! -mo"

During the actual game, Jacoby Jones's incredible 108-yard kickoff return for a Ravens touchdown saw 185,000 tweets per minute, and the same player's 56-yard pass for another touchdown also hit 168,000 tweets per minute.

The Ravens winning the Super Bowl saw 183,000 tweets per minute. But it was the moment when around half of the lights went out during the 3rd quarter that gave the biggest non-half-time show peak in Twitter conversation, at 231,500 tweets per minute.

Several parody accounts sprung up while the lights were out to provide some comic relief, including @superbowllights. It tweeted: "What people don't talk about is how the lights were on for the entire first half.. #smh #SuperBowl."

Super Bowl - lights go out

© PA Images / Marcio Sanchez / AP



Various advertisers also jumped on the power outage to promote their products, including Oreo Cookies, Calvin Klein and even US TV network PBS.

During the blackout, the @PBS account tweeted: "This might be a good time think about alternative programming. #SuperBowlBlackOut #WeHaveDowntonPBS."

In a blog post, Twitter's head of sports & entertainment Omid Ashtari said: "Illustrating just how fast advertisers moved in: it took just four minutes for the first Promoted Tweet to appear against searches for [power outage] on Twitter.

"Meanwhile, over at the #PuppyBowl, where fans were heartily rooting for Butterscotch or Copper, there were about 500,000 tweets - including a perhaps unsurprising uptick during the Big Game's power outage."

Destiny's Child reunite at Beyonce Super Bowl half-time show:

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