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Mobile.xxx bought by German firm for $160,000

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The Mobile.xxx domain name has been bought by a German company for $160,000 (£102,000).

ICM Registry has confirmed that SGM Media has purchased the adult industry-specific domain name and will invest in the property.

Mobile.xxx will provide adult-oriented content, including live cams, video and dating in ten languages.

CEO of SGM Media Andy Wullmer said: "The growth in consuming online adult entertainment from mobile devices has been extraordinary, and this project to develop an exceptional domain will allow us to create a site that will capture the ever increasing opportunities in the .xxx world.

"Search engines such as Google are de-ranking adult-related results to filter out content. Aligning with ICM's search engine Search.xxx is helping us meet the consumer's demand for simple, efficient ways to find and enjoy online adult content on mobile devices."

Vice President of ICM Registry Steve Winyard added: "SGM Media is one of the leading mobile companies in the world and their recognition of .xxx shows the global acceptance, popularity, reputation, and potential of the .xxx domain.

"We will work closely with them on this project to help build a groundswell of attention among appropriate audience."

ICM Registry reports that 18% of the last five million visits to its .xxx search engine have been from mobile devices.

SGM Media has also purchased an additional 350 .xxx domains for its affiliate network.

Registration for the "virtual red light district" of .xxx porn domain names began in September 2011 and the domains went on sale three months later.

A year ago, Richard Branson gained control over richardbranson.xxx after lodging a complaint with the World Intellectual Property Organisation.

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