Digital Spy

Search Digital Spy
0

Tech News

Virgin Movies to get multi-device playback

By
Virgin Media is to introduce multi-device playback to its Virgin Movies service, giving users greater freedom over how to watch content.

The move is part of a new agreement between FilmFlex and Virgin Media to roll out next-generation services on Virgin Movies - the new name for Virgin's films on-demand section.

Virgin Media TV Anywhere service

© Virgin Media



Virgin Movies offers over 500 films, including new releases and classic titles, to users of its cable TV service. It is also available to anyone in the UK to stream online or download the films to watch later.

Under a new multi-year deal, FilmFlex - the joint venture between Sony Pictures Television and The Walt Disney Company - will invest in the development, roll-out and management of next-gen functionality on Virgin Movies.

Initial product developments planned in 2013 include the introduction of "multi-device playback" through Virgin TV Anywhere, Virgin Media's cloud-based entertainment service.

Virgin has not supplied any more official details on this, but it could mean that users will be able to sync their viewing across all registered and connected devices.

For example, a movie could be watched simultaneously on a laptop and tablet used by different people, or started on one device and finished on another.

Other developments include FilmFlex and Virgin working together to further develop the movies-on-demand service offered on Virgin Media TiVo.

Virgin said that the new FilmFlex partnership will enable it to "extend its position as the pioneer of video-on-demand in the UK through continued innovation at a time of increasing consumer on-demand use and multi-screen living".

Aleks Habdank, the director of digital entertainment product at Virgin Media, said: "As the home to the greatest choice of films on TV, Virgin Media is always looking to develop new ways to bring our customers the very best, most recent content whenever they want and wherever they are.

"FilmFlex, as experts in movies-on-demand, are key strategic partners for us as the growth of digital entertainment continues apace and we look forward to the next exciting chapter of working together."

FilmFlex Movies chief executive Jeff Henry added: "This milestone partnership with Virgin Media will see the creation and development of brilliant new applications to evolve Virgin Movies over the coming years.

"There has never been such an exciting time for the video-on-demand business and we are delighted to be extending our relationship with Virgin Media with whom we have had a long and successful collaboration."

Under the deal, FilmFlex will continue to manage all content licensing and management for Virgin Movies on TV, as well as handles platform and website operation, billing and customer care for the online service.

You May Like

Comments

Loading...