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Shazam forms partnership with dance community Beatport

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Shazam has announced a new partnership with dance community Beatport.

The media engagement firm has expanded the number of dance tracks in its database via the deal, which aims to help listeners discover, explore, buy and share music.

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"Shazam is incredibly excited to form this exclusive partnership with Beatport because Beatport has long been recognised as the leader in electronic and dance music for DJs around the world," said Shazam's director of music and content Will Mills.

"Shazam's music discovery service and its massive fan base of 275 million users, combined with Beatport's unparalleled electronic and dance music database, will provide the fastest, largest discovery experience and easiest way to engage and buy dance music around the world.

"From Ibiza to LA to Tokyo and beyond, fans of electronic dance music - the fastest growing music genre in the US - will now be able to experience more of the dance tracks they love every time they use Shazam when they go out."

CEO of Beatport Matthew Adell added: "Adding the Beatport catalogue to Shazam's database is a great way for fans of dance music to discover songs that are being played by DJs all over the world.

"Our partnership with Shazam also gives DJs and producers exposure to an enormous audience of potential new fans."

Shazam launched a player for iOS devices last year.

It extended its reach into the television market in September with the ability to tag any US show, having secured $32 million (£20m) investment over the summer.

Watch the Shazam Lyric Play function on iPhone below:

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