Former Nokia executive Simon Beresford-Wylie will lead Digital Mobile Spectrum Limited (DMSL), a not-for-profit organisation formed in October 2012 by mobile operators EE, Telefónica O2, Three and Vodafone.
DMSL will be responsible for ensuring people can continue to receive Freeview TV signals after 4G mobile starts operating on the 800 MHz band previously used for analogue TV. It will be funded and owned by the successful bidders in the 4G auction that is currently underway.
Up to 2.3m homes in Britain could be left with a "blank screen" due to interference on the TV picture after the 4G mobile services (LTE 800) launch later this year. EE already offers 4G in the UK, but that uses different 1800 MHz spectrum.
Signals could be affected because the 800 MHz spectrum being auctioned off sits alongside the 700 MHz spectrum used for Freeview. It is thought that households within a 2km radius of a 4G mast are most likely to suffer signal disruption.
Beresford-Wylie was chief executive of smart meter company Elster Group between 2009 and 2012, overseeing its float on the stock market in 2010 and later acquisition by Melrose Group in 2012.
Prior to that, he led the formation of mobile broadband specialist Nokia Siemens Networks as its chief executive from 2007 to 2009, having been head of the networks division for Nokia since 2005.
At DMSL, he will be to lead efforts to ensure people can still receive their existing Freeview TV services when LTE 800 4G rolls out.
Deployment of 4G services in other frequency bands, such as 1800 Mhz or 2.6Ghz, does not require similar measures to be put in place.
Beresford-Wylie said: "I look forward to working closely with broadcasters and mobile network operators to ensure everyone continues to be able to receive their current TV service.
"DMSL plans to pre-empt the majority of potential interference issues caused by 4G at 800 MHz and existing TV services. We're focused on being able to provide anyone who may be affected with the information and equipment they'll need to ensure they continue to receive free-to-air TV."
Andrew Pinder, the chairman of DMSL, added: "Ensuring Britain's terrestrial TV continues uninterrupted while Britain benefits from 4G at 800 MHz is a huge responsibility.
"The appointment of a highly experienced leader with a deep understanding of mobile telecoms and complex project delivery is an important step for the successful introduction of 4G on this new spectrum band in the UK."
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