Digital Spy

Search Digital Spy
14

Tech News

Apple's Tim Cook: 'We will make iPhone more affordable'

By
Apple CEO Tim Cook has addressed rumours that the firm is working on a cheaper version of the iPhone.

The executive refused to confirm or deny the reports but did state that his company is exploring ways to make the device "more affordable".

Apple CEO Tim Cook speaks talks in front of an image of an iMac and iPad

© PA Images / Marcio Jose Sanchez/AP

A customer tests the new iPhone 5 at the Apple store in Hong Kong

© PA Images / Kin Cheung/AP



He told the Wall Street Journal: "We are making moves to make things more affordable. When we came out with iPod it was $399; today you can buy an iPod Shuffle for $49.

"Instead of saying how can we cheapen this iPod to get it lower, we said how can we do a great product, and we were able to do that. The same thing, but in a different concept, in some ways."

Cook's comments suggest that Apple could launch an entirely new product that incorporates elements of the iPhone, such as the iOS-powered watch that was recently rumoured.

Apple is yet to officially announce plans for new hardware this year, but a second-generation model of the iPad mini with a Retina display has been tipped for unveiling in the coming months.

You May Like

Comments

Loading...