Green Throttle is essentially a games console housed inside an app, that enables users took hook their device up to a television screen and Atlas control pad.
The service, devised by Guitar Hero co-creator Charles Huang and former Nokia executive Matt Crowley, has been touted as a competitor to handware-based Android gaming systems such as the Ouya and Project Shield.
Up to four Atlas control controllers, which resemble Xbox gamepads, can be connected via Bluetooth. The peripherals must be purchased from the Green Throttle website, but the software is free to download.
A single controller is priced at $39.95, while a two-player bundle that includes two pads, a micro HDMI to HDMI cable and a micro USB charger is available for $89.99.
"Green Throttle builds multiplayer games, controllers, and a HDTV user experience that leverages the existing value of your powerful Android smartphone and/or tablet to play mobile and console-type games on the go… or together in the living room," read a statement from the firm.
"It is time to think of mobile games in a whole new way… Green Throttle, games reimagined."
Green Throttle is planning to bring the service to a wide range of Android smartphones and tablets in the near future.
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Watch a video introducing Green Throttle Games below: