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Movie streaming swinging to tablets and consoles, says Tesco Digital boss

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CEO of Tesco Digital Entertainment Michael Comish has said that movie streaming is swinging away from the PC and towards tablets and games consoles.

Movie streaming service Blinkbox is owned by Tesco and Comish told The Guardian that the platform would soon launch in HD, boost its marketing spend and increase its use in Tesco stores and other channels to promote the service.

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Blinkbox from Tesco

Xbox 360 console New Xbox controller hardware

© Microsoft Games

New Xbox 360 controller



"We're seeing a general swing from the PC to tablets and games consoles," Comish said.

"We've improved our Xbox app and we've worked hard to deliver what we consider a truly best in class Android app, reflecting our strategy to focus on delivering an optimal experience on the most popular platforms."

He added that Blinkbox had developed apps for Samsung Smart TVs, Philips, LG and Technika sets, saying: "Connected TV is showing early stage growth in the UK.

"We expect to see continued growth in this area as users look to enjoy a large screen entertainment experience.

"Despite the rise of mobile and tablets, the TV isn't going anywhere so will remain a focus. I expect adoption to accelerate as the user interface develops."

Comish noted Tesco's membership of the UltraViolet consortium and its own 'buy the physical, get the digital' initiative, by which customers swipe their clubcard on buying a DVD to get the film or TV show in their Blinkbox library.

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