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Formula One goes interactive on Sky Digital

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A new service broadcasting live and interactive Formula One Grand Prix coverage is to launch on Sky Digital.

The service will run across all three days of each Grand Prix weekend in the 2002 and 2003 seasons, providing live in-depth coverage of each Race and all Practice and Qualifying sessions through a range of interactive options. The new F1 season begins in Australia on the first weekend of March.

On Race day, viewers will be able to see live uninterrupted race coverage, choose from a range of alternative views, access a stream of statistics and gain exclusive access behind the scenes of the Grand Prix. During Qualifying and Practice, viewers will be able to choose between different live feeds, view race preparations and access key highlights.

All Sky Digital households will be offered the interactive F1 service on a pay-per-view basis, with a one-off fee for each 3-day Grand Prix weekend. More details of charges and lineups are to be announced in the coming weeks.

"We are so pleased to be working with Sky and excited that F1 can now offer British viewers such radically different coverage. It has taken time, with F1 investing heavily in the best broadcast technology so we can genuinely take fans closer," said Bernie Ecclestone, CEO of Formula One Management. "Now, alongside traditional race broadcasts, we can offer truly interactive coverage of Grand Prix weekends. It's going to be exceptional."

"Formula 1 followers are amongst the most technically aware of all sports fans, and they will be excited by this new service - the depth of the information now available, and the choice of how to watch every race," said Vic Wakeling, Managing Director of Sky Sports. "The interactive experience we have gained since the launch of Sky digital also allows us to work together to enhance and develop the service still further over the next couple of seasons. This is the future, and it is available now. The frustration of having to sit passively in front of a television set - wanting to know more, wanting to see something different - will be a dark and distant memory."

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