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Last.fm founders launch web discovery site Lumi

The founders of Last.fm have launched a new web discovery service called Lumi.

The site uses the browsing history of members to recommend related content, including news stories, reviews and blogs.

Last.fm founders Martin Stiksel and Felix Miller

© Lumi

Martin Stiksel and Felix Miller

It is the latest venture from London-based duo Felix Miller and Martin Stiksel, who sold Last.fm to CBS for £140 million in 2007.

"It's that same Last.fm principle of using data that people have lying around, in this case to help them discover new things," Stiksel told The Guardian.

"They understand that their data is valuable and normally it is used in a commercial environment being used by advertisers, but they don't know what else can be done with it."

He said that Lumi will provide "effortless discovery" that improves the more a user browses, but insisted that "only the user has access to" their data.
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