Sky relaunches customer mag

Satellite broadcaster Sky is relaunching its customer magazine next month.

A new title, Skymag, is hoped to have a greater appeal to women, with the first issue to feature an interview with Billie Piper about her role in ITV2's Secret Diary of a Call Girl. Piper will also appear on the cover.

The publisher, News Magazines, has already signed up new columnists including Ben Fogle, Mariella Frostrup and Carole Vorderman. A TV campaign will begin next month to promote the magazine's relaunch.

Previously called Sky The Magazine, the title is primarily delivered to Sky TV customers by post. It recorded a circulation of 7 million in the last ABC figures, giving it the biggest circulation of any UK consumer magazine.