Sky now has 1m broadband customers

Sky has announced that its Sky Broadband service is now taken by over 1 million customers.

Sky claims that the service, which was announced in July 2006 after the broadcaster acquired Easynet, is connecting a new customer every 40 seconds.

"We’re not only the UK’s fastest ever growing broadband provider, but we’re also delivering a high quality service that is saving customers significant amounts of money," said Sky CEO James Murdoch. "Thousands of customers are switching from other providers to get fast broadband that comes with Sky TV."

Sky's announcement comes a week after Neil Berkett, acting CEO at arch-rival Virgin Media, said that the cable operator plans to concentrate its marketing spend on broadband.