Sky extends shop channel content deadline

Sky will give shopping channels listed on its electronic programme guide more time to comply with new non-repeating content rules.

Normally, Sky requires that television channels and radio stations - with some exceptions, such as barker or information channels - listed on its EPG broadcast a minimum of 12 hours of non-repeating programming per week. In January 2007, Sky said that shopping channels would be temporarily exempt from this requirement and would only have to broadcast 3 hours of non-repeating programming per week.

In October, the broadcaster imposed a moratorium on new EPG slot applications over concerns that older set top boxes would be unable to support the number of services. To accompany that change, Sky said that all channels wanting to keep their EPG slot would have to broadcast the 12 hours of non-repeating programming.

Sky has now updated its advice to broadcasters and shopping channels will now be able to gradually work up to the 12 hour level. From July 1, they must broadcast a minimum of 6 hours of non-repeating programming per week, with the "temporary concession" to be removed after consultation later in the year.