Virgin 1 takes Bravo's Sky EPG slots

Virgin Media is to reshuffle its presence on Sky's electronic programme guide on Wednesday, February 20.

The shake-up will see Virgin 1 and its one-hour timeshift replace Bravo and Bravo+1 on channels 121 and 122, giving Virgin 1 a far more prominent spot on page two of the EPG compared to its current position at 153.

To accommodate the changes, Bravo will move to 123, Bravo+1 to 124 and Challenge will move to 125. Challenge+1 and Bravo 2 will take Virgin 1 and Virgin 1+1's old slots at 153 and 154.

Living and Trouble are unaffected, and Virgin Media's channel positions on digital terrestrial and cable will not change.

"2008 is going to be a big year for Virgin 1 – especially with Terminator: The Sarah Connor Chronicles launching this Spring," said Virgin Media's director of television Claudia Rosencrantz. "Our objective with these moves is to bring Virgin1 into a more prominent position for Sky viewers, and bolster the position of Bravo by creating a strong block of male-skewing entertainment."