Tech
XLeague.TV is to be renamed Pulse, expand from gaming into entertainment and move up the Sky EPG.
The channel has signed a deal with US broadcaster Portland TV to air male entertainment shows from its MavTV stream alongside its own content.
Pulse is turning to what it calls branded block programming. Groups of shows will be broadcast under different banners meaning the XLeague.TV name will still be used for its gaming content.
The US channel's male-targeted entertainment shows, including real extreme sport, cult sports and humour, will provide another block under the MavTV title.
XLeague.TV said it was also in discussion with other broadcasters and distributors about bringing their shows into its branded block plans.
"We are thrilled with our new positioning on the EPG. It is a testament to XLeague.TV's success and growing audience," said channel head Ray Mia. "Gaming is one of the fastest-growing and most profitable sectors, and the TV growth predicted in 2008 for this demographic is substantial.
"Pulse will be 'the' channel dedicated to this market, and with the direction and support of Portland TV, Pulse will capitalise on this with the branded blocks business model."
The change will be in place from Monday with Pulse on Sky channel 208.
The channel has signed a deal with US broadcaster Portland TV to air male entertainment shows from its MavTV stream alongside its own content.
Pulse is turning to what it calls branded block programming. Groups of shows will be broadcast under different banners meaning the XLeague.TV name will still be used for its gaming content.
The US channel's male-targeted entertainment shows, including real extreme sport, cult sports and humour, will provide another block under the MavTV title.
XLeague.TV said it was also in discussion with other broadcasters and distributors about bringing their shows into its branded block plans.
"We are thrilled with our new positioning on the EPG. It is a testament to XLeague.TV's success and growing audience," said channel head Ray Mia. "Gaming is one of the fastest-growing and most profitable sectors, and the TV growth predicted in 2008 for this demographic is substantial.
"Pulse will be 'the' channel dedicated to this market, and with the direction and support of Portland TV, Pulse will capitalise on this with the branded blocks business model."
The change will be in place from Monday with Pulse on Sky channel 208.
Apple News
Apple TV sales approach 3 million unitsApple CEO Tim Cook reveals that Apple TV is approaching 3 million sales.
Android News
Sky Go Android app gets launch dateSky Go is to launch for Android tablets and smartphones on February 22.
Satellite TV News
BBC to broadcast London 2012 live in 3DLive coverage is coming of opening and closing ceremonies, Men's 100-meter final.
Cable News
Virgin Media tops 1bn VOD views in 2011Coronation Street most popular for catch-up, Vampire Diaries more viewed series.
Freeview News
BBC to broadcast London 2012 live in 3DLive coverage is coming of opening and closing ceremonies, Men's 100-meter final.
Video on Demand
Netflix pays out $9m in privacy suitNetflix pays out $9m in compliance with the Video Protection Privacy Act.
