Tech
'Money Supermarket' launches on Sky Active
Published Wednesday, Sep 25 2002, 15:04 BST | By James Welsh
A new financial product comparison service, Money Supermarket, will shortly launch on Sky Active, the broadcaster announced today.
The service will allow Sky's customers to compare over 400 loans and 4000 mortgages through their interactive service - Money Supermarket will be available from the Sky Active - Money menu.
Tobin Ireland, Commercial Director, Sky Interactive said: "For the first time, viewers will be able to make financial product comparisons on Sky Active through one service. The Money Supermarket service will add real consumer value to our existing line up of financial services and is a great example of how Sky Interactive's browser based platform enables established online services to be easily adapted to work on digital television."
It is expected that the Sky Active version of the site will permit the same level of service as available through a PC browser. Purchases for loans will be completed by phone, with mortgage leads being passed onto a regional mortgage broker who will contact the user direct.
The service will allow Sky's customers to compare over 400 loans and 4000 mortgages through their interactive service - Money Supermarket will be available from the Sky Active - Money menu.
Tobin Ireland, Commercial Director, Sky Interactive said: "For the first time, viewers will be able to make financial product comparisons on Sky Active through one service. The Money Supermarket service will add real consumer value to our existing line up of financial services and is a great example of how Sky Interactive's browser based platform enables established online services to be easily adapted to work on digital television."
It is expected that the Sky Active version of the site will permit the same level of service as available through a PC browser. Purchases for loans will be completed by phone, with mortgage leads being passed onto a regional mortgage broker who will contact the user direct.
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