Sumo owner in £1.4m EPG slot trade

Sumo.tv is to move down the Sky programme guide after parent company Cellcast sold its prime 144 and 145 EPG positions in a deal worth £1.4m.

Cellcast has swapped the two entertainment positions for one slot elsewhere in the entertainment category plus the cash sum. It is not yet known with whom the swap has been transacted or, therefore, where Sumo will move to, although reports today suggest that the two slots will be used for DMAX and its upcoming DMAX2 channel.

Sumo is expected to move positions at the start of April.

> Read our interview with Sumo's creative and editorial director, James Brown

The proceeds from the transaction will be used by Cellcast for "general working capital" and to repay a £500,000 facility from Headstart. In its most recent set of results, it reported an operating loss of £1.7m.