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TV Warehouse signs NTL carriage

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Shopping channel TV Warehouse will launch on NTL this Thursday, following the agreement of a carriage deal earlier today.

The station, which currently broadcasts on Sky Digital and Telewest, will be available 24 hours a day on channel 902.

"I'm delighted to be able to bring TV Warehouse to a new audience," said Ed Hall, MD of Sirius, the company behind TV Warehouse. "I hope NTL subscribers will embrace our innovative product mix and world-class customer service as wholeheartedly as the hundreds of thousands of delighted customers who have shopped with us to date on Sky Digital, Telewest Active Digital, and the web."

Sirius has a growing number of "transactional" channels up and running in the UK, including Shop USA, Shopping Genie and text-based chatting channel TXT ME.

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