Tech

MTV confirms EPG swap deal

Published Thursday, Apr 10 2008, 16:08 BST | By Dave West
MTV confirms EPG swap deal
MTV today confirmed it had exchanged two Sky electronic programme guide slots with the Open Access Group.

MTVR has moved from position 201 to 161 and Paramount Comedy 2 +1 from 200 to 160.

Open Access 2 and 3 have taken channels 200 and 201 respectively.

The swap was made earlier this week as recorded on the Digital Spy Sky forum.

A spokesman for MTV Networks UK & Ireland said the company would not reveal financial details of the agreement, adding: "We struck a deal so we could move up the EPG and raise awareness for the two channels, which are both doing very well."

Last month Discovery UK paid Sumo.tv owner Cellcast £1.4m in a part-exchange deal for its prime 144 and 145 EPG positions.

> Click here to read a trader's view on the EPG exchanging situation
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