Sky subscribers up to 6.3m
The results were mainly good news all round, with digital churn falling from 10.5% to 9.6%, the lowest level since the launch of the service in October 1998. The ARPU figure, measuring the average amount a subscriber spends using the service and its various extra offerings, stood at £348. The company maintained that it was "firmly on track" for its £400 target in 2005.
Subscriptions to Sky's PVR product, Sky +, increased by 37% in the three-month period, taking the total to 38,000. There were 75,000 subscribers to the extra digibox offer, up 41% on the previous quarter.
The company's pre-tax profit was £14m, against a loss of £89m at the same stage last year. Total revenues were up 13% to £726m, incorporating a 23% rise in DTH revenues (£538m). Interactive revenues were down on the same stage last year, however, with a decline of £3m to £44m.