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'The Voice' UK gets play-along game for second series

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The Voice UK, BBC One's answer to The X Factor, has today (March 21) launched a play-along game ahead of the start of the show's second series.

Available now on the BBC website, 'The Voice Predictor Game' offers a second-screen experience for the popular talent show, involving viewers trying to think like the judges.

The game, which follows the recent success of the BBC's Antiques Roadshow play-along game, will also launch soon as a downloadable app for iOS and Android mobile devices.

© BBC



The Voice UK returns to BBC One screens on March 30, with Sir Tom Jones, will.i.am, Jessie J and Danny O'Donoghue back as the show's judges.

For the second series, 'The Voice Predictor' will allow online and mobile audiences to engage with the show while it is on air, as well as access other content.

On Saturday nights, the game becomes a true second-screen experience, involving users playing a 'Team Predictor' points-based challenge alongside each transmission.

As each artist auditions on screen, players must decide which coach's team they will join. More points are earned for quicker decisions, and players can see how their performance compares against others'.

'The Voice Predictor' will also be adapted for the Battles, Knockouts and Live Stages of the series as it unfurls, said the BBC.

In between the Blind Audition shows, the 'Audition Predictor' will allow users to experience the auditions like the coaches.

Each player will hear six exclusive preview clips of artists from the upcoming episode without seeing what they look like, and then they must decide whether the artist should go through by pressing the red button, or opting to pass.

Photo gallery - The Voice's second series launch:
Players can then tune in on Saturday nights to see how they have fared against the real results.

The BBC and production company Wall to Wall pushed social media with last year's debut series of The Voice UK, and they are expanding that for the show's return.

Alongside Facebook and Twitter pages, the programme is now on Tumblr, Instagram and Pinterest, offering more backstage and behind-the-scenes content.

"With audience at the heart of our digital strategy we are constantly looking at developing exciting new ways for people to connect with the show," said Kat Hebden, the senior interactive producer at Wall to Wall.

"Series two online is going to be bigger and better this year and sees us increase our reach across new social media platforms, building on the quality content audiences have come to expect and creating an exciting and new second-screen experience."

The BBC will hope for the same success with The Voice UK game as it had with the Antiques Roadshow play-along challenge last year.

In just nine weeks after launch, the game - involving viewers guessing the valuation of antiques and items on the show - was played by more than 1.5 million unique users.

"We're always looking for exciting new ways to expand the viewer's experience beyond TV," said BBC Online executive Sarah Clay.

"Building on the success of the BBC's Antiques Roadshow guess-the-value game, The Voice Predictor will be an exciting way for people to increase their enjoyment of the show, build excitement and play along while they are watching, and access and share their favourite content with others."

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