
Theo Paphitis
The business-based reality show drew 3.4m (14.7%), up from 3.1m (12.6%) for the first instalment of the last run, in October 2007. Only three episodes have rated better - two on 3.5m last year and one on 3.8m in 2006.
Dragons' Den was ahead of ITV - if only by 51,000 viewers - between 9pm and 10pm as the commercial channel attracted 3.4m (14.5%) with Police, Camera, Action!.
BBC One led the slot by some distance with 8m (34.2%) watching the reliably successful New Tricks, while Channel 4 drew 1.5m (6.2%) for documentary Can't Read, Can't Write.
Banged Up, Five's prison-set series featuring David Blunkett, attracted just 782,000 (3.4%) from 9pm.
Over on multichannel, the fifth and final season of critically-acclaimed US drama The Wire began on FX at 10pm. Despite heavy media coverage, the show only interested 38,000 - down from 53,000 for its Family Guy lead-in.
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