Beckham debut scores for ITV2
Tuesday, August 5 2003, 00:58 BST
By Neil Wilkes, Editor
Coverage of the match, against the China Dragons in Bejing, pulled an average of 350,000 viewers and a 9.6% share in multichannel homes from 1pm on Saturday. Ratings peaked at 2.25pm with 492,000 (13.8%), making ITV2 the second most-watched channel in multichannel homes at the time, beaten only by ITV1 on an 18.93% share.
The game, coupled with ITV2's primetime lineup, helped the channel just pip rival Sky One on the all-day share, averaging 3.2% against 3.0%.
A Pop Idol special focusing on Will, Gareth and Darius drew 216,000 (2.3%) at 9.30pm, preceded an hour earlier by We Are The Cheeky Girls with 103,000 (1.2%). Saturday night movie The Untouchables averaged 429,000 viewers and a 4.5% share.
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