ITV commissions reality chat show
Wednesday, July 5 2006, 09:31 BST
By Neil Wilkes, Editor
In the show - to air later this year - a celebrity will be locked in a room with host Jamie Campbell and interviewed non-stop for 24 hours.
"It is the absolute opposite of a typical celebrity interview - no hype, just real chat and a chance to get to know a star," said Layla Sabih, ITV's head of reality. "We're taking the essence of reality TV and merging it for the first time with the chat show genre."
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