ITV chiefs are planning to axe The Price Is Right at the end of its current run.

The remaining 70 episodes of the resurrected gameshow, fronted by I'm A Celebrity winner Joe Pasquale, will be screened as planned but it will not be returning for a new series. While teatime king Paul O'Grady regularly attracts over 2.5 million viewers, Pasquale has only managed to pull in 800,000.

A source told The People: "Top brass thought bringing the gameshow back would attract the same number of viewers who enjoyed it 20 years ago. But things have moved on since then - people just aren't interested in it anymore. Jungle Joe won't be coming back."