Sugar, Morgan complain at BAFTA snub

Sir Alan Sugar and Piers Morgan have revealed that they are unhappy at being snubbed at this year's BAFTAs.

The Apprentice and Britain's Got Talent were nominated for the Sky+ Audience Award for the Programme of the Year, but lost out to BBC Three comedy Gavin & Stacey.

Speaking after the ceremony, Morgan told The Sun: "I’ve had Sir Alan on the phone, going 'Gavin and what?' I didn’t even know there was a BBC Three!"

Morgan claimed last week that he was going to enjoy beating Sugar to the award. The Amstrad businessmen responded by comparing Morgan to a "monkey" for his performance on Britain's Got Talent.

> Video: Norton hits back at Morgan