Goodbye Daybreak. Good morning, erm, Good Morning Britain.
ITV's latest attempt to revive their breakfast schedules and make a dent in the ratings of their fierce rivals at BBC Breakfast comes in the shape of four familiar faces from morning television.
Sky's Sean Fletcher and Charlotte Hawkins, former GMTV host and all round good egg Ben Shephard and the star attraction, who ITV no doubt hope is the jewel in their crown, Susanna Reid.
Poached from the BBC and fresh from a successful run on Strictly Come Dancing, ITV are hoping she's the perfect mix of sharp journalism and warm presenting. Just don't say the words Christine or Bleakley.
Will Good Morning Britain be ITV breakfast's biggest hit since Roland Rat? Or have we got another Daybreak disaster on our hands?
From 6am on Monday (April 28) morning we'll be live-blogging the launch and trying to avoid dropping ketchup from our bacon sandwich on our keyboard.
Send your tweets to @digitalspy or leave your comments below. The best and funniest comments will get a mention in the blog.
*Sarcasm machine blows up*.
Just watching Good Morning Britain ... there's so much going on I need a little lie down.— Kay Burley (@KayBurley) April 28, 2014
With Andi Peters £50 cash giveaway #GMB bosses have double their budget for this morning's launch show.— AngryBritain.com (@AngryBritain) April 28, 2014
Be very surprised if the Wheel of cash lasts six months... #GMB— Lorna Cooper (@Coops_tv) April 28, 2014
"I wish Susanna would sit up straight as looks like my 80-year mother hunched over the table! I wonder if it's the white padded chrome-framed chairs that come direct from a set of BLAKE'S 7 circa 1980. In the introduction to the ONE DIRECTION video, she looked very uncomfortable and supine to cohort, Ben Shephard. As for the chemistry that she said that they have; not quite. With the Bill Turnbull it was natural but with Ben I think he's sitting there thinking I wish it was someone else. Chemistry? The equation is more like H2S."
They should put Susanna Reid behind a desk made entirely of £20 notes #GoodMorningBritain— Katie Weasel (@KatieWeasel) April 28, 2014
Ross King in LA - with the George Clooney engagement news, just in case you missed it over the weekend. #GMB— Lorna Cooper (@Coops_tv) April 28, 2014
Good Morning Britain: 30 mins of slick, fast paced news. Then Andi Peters, market traders and cash prizes. ITV just can't help themselves— Neil Midgley (@NeilMidgley) April 28, 2014
I don't normally praise ITV, but Good Morning Britain is very watchable. And the title music is fab (I'm getting that instead of local news)— Leigh Kirkham (@LeighKirkham) April 28, 2014
How many presenters can you fit behind a desk?? Ask ITV...too many cooks spoil the broth!#GoodMorningBritain— Jo Hall (@johall78) April 28, 2014
Breakfast TV has come a long way since I covered the launch of GMTV on Jan 1 1993. Impressive first half hour for @GMB— Ian Wylie (@ianwylie) April 28, 2014
Good Morning Britain is really Good Morning America, but it's still a bright start. Brief intro to Andi Peters in Leeds - short straw? #GMB— Lorna Cooper (@Coops_tv) April 28, 2014
Various breakfast presenters being abnormally chatty this morning. Can't think why— @dbanksy (@DBanksy) April 28, 2014