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TV Feature

Good Morning Britain launch as it happens: Live Blog

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Goodbye Daybreak. Good morning, erm, Good Morning Britain.

ITV's latest attempt to revive their breakfast schedules and make a dent in the ratings of their fierce rivals at BBC Breakfast comes in the shape of four familiar faces from morning television.

Good Morning Britain

© ITV


Sky's Sean Fletcher and Charlotte Hawkins, former GMTV host and all round good egg Ben Shephard and the star attraction, who ITV no doubt hope is the jewel in their crown, Susanna Reid.

Poached from the BBC and fresh from a successful run on Strictly Come Dancing, ITV are hoping she's the perfect mix of sharp journalism and warm presenting. Just don't say the words Christine or Bleakley.

Will Good Morning Britain be ITV breakfast's biggest hit since Roland Rat? Or have we got another Daybreak disaster on our hands?

From 6am on Monday (April 28) morning we'll be live-blogging the launch and trying to avoid dropping ketchup from our bacon sandwich on our keyboard.

Send your tweets to @digitalspy or leave your comments below. The best and funniest comments will get a mention in the blog.

08:03I love the One Direction boys, but hearing them mumble guff about love and relationships isn't what I need at 7.30am. If we can't see them in the flesh, just play their pop video and be done with it. It feels like we're watching a guff DVD extra from their tour DVD that even a diehard fan would skip over.


08:01I'm not sure about you, but I think I need a lie down after all those One Direction exclusives. Just. Too. Exciting.

*Sarcasm machine blows up*.


07:53The new 'serious news' format for Good Morning Britain feels like it's having to battle with ITV's natural lean towards fluff. The presentation of 'One Direction talking loves and relationships' as breaking news undermines a lot of the hardwork they're putting in elsewhere. Do ITV really believe we can't absorb some serious news in the morning without Harry Styles mop to lighten the mood.


07:50All the talk before the show launched was about Susanna Reid, but she's not dominating the show and has taken a backseat to Ben Shephard who looks more confident at the helm. It definitely feels like ITV are determined to present the foursome as a team, rather than Susanna and her helpers. But it would be nice to see some more of Charlotte Hawkins - she's been reduced to snappy news updates so far and isn't involved in the 'team banter' at all.
Susanna Reid on Good Morning Britain

© Rex Features / ITV



07:45Who dressed best? Susanna Reid today or Kay Burley in 1985? It's the big debate this morning.




07:42Your feelings on the Good Morning Britain format will probably depend on what you're looking for from your breakfast telly. Do you want slick, fast-paced news or a showbiz-y, cosy chat on a comfy sofa? ITV have gone for the first and the main problem that they're now facing is that they're now going directly head-to-head with BBC Breakfast. Will viewers be willing to leave Bill Turnbull and co behind? It's a tough ask.


07:37Miaow. Kay Burley clearly got out of the wrong side of bed this morning and has dropped a snide remark about GMB on Twitter. Are Sky staff annoyed about the poaching of Charlotte Hawkins and Sean Fletcher?




07:35Not surprisingly, it's Andi Peters who is getting most of the Good Morning Britain stick this morning. Will his Wheel of Cash be the first thing axed from the new show?






07:33Andi Peters has just given £50 to a man at Leeds market with his Wheel of Cash. It's big money prizes people!


07:32And in case your nostalgic for that Andi Peters Live & Kicking moment, here's the YouTube video. It still makes us shed a tear today.



07:30Say what you like about Andi Peters (and his wheel of cash), but the guy certainly looks cracking for his age. He looks like he's been frozen in time since that emotional last appearance on Live & Kicking in the 1990s. He doesn't look a day older.


07:29Digital Spy reader ilovewho has delivered his verdict on Good Morning Britain in the comments.

"I wish Susanna would sit up straight as looks like my 80-year mother hunched over the table! I wonder if it's the white padded chrome-framed chairs that come direct from a set of BLAKE'S 7 circa 1980. In the introduction to the ONE DIRECTION video, she looked very uncomfortable and supine to cohort, Ben Shephard. As for the chemistry that she said that they have; not quite. With the Bill Turnbull it was natural but with Ben I think he's sitting there thinking I wish it was someone else. Chemistry? The equation is more like H2S."


07:26As Twitter wakes up slowly this morning, so the bitchy and only occasionally amusing sarcastic comments come in. Poor Susanna Reid.






07:24ANDI PETERS UPDATE. The crowd at the Leeds market has jumped to at least two dozen and in five minutes he's going to be giving away some cash with his 'money wheel'. I can't stand the tension.


07:21One Direction keep looping into the show with the same 30 seconds of soundbites and cuts from their new video. I'm already sick of Zayn Malik wishing me a "Good Morning Britain". And I love Zayn, he's one of my favourite One Directioners. After Niall and Harry. Obviously.


07:18Susanna Reid gets her first chance to showcase her journalism chops in an interview with a government minister about jobseekers benefits and new rules around work experience. She handles it well, bringing a sharper edge that we're used to with Daybreak without ever morphing it into a Paxman-esque grilling.


07:09ANDI PETERS UPDATE. He's now outside a butchers in Leeds. The butcher wants to wish his family a good morning. Incredible scenes. Andi is "bringing some sunshine," according to Sean Fletcher.


07:05The always cynical Twitter is still not that impressed by the slicker, more news-heavy ITV breakfast format. There's no impressing some people.







07:01Dickie Arnold wants us to send in pictures of ourselves watching the One Direction video with a confusing hashtag, #1DGMB. We might have spoken too soon about the show not trying to get down with the kids.


06:59Here's Richard Dickie Arnold. *showbiz jazz hands*. Another GMTV survivor returns as the UK showbiz correspondent This morning he's got a big exclusive for is - a One Direction *scream* video exclusive. Ben and Susanna aren't particularly convincing with their excitement. We all know Susanna is more an Arctic Monkeys type of girl.


06:59Here's Richard Dickie Arnold. *showbiz jazz hands*. Another GMTV survivor returns as the UK showbiz correspondent This morning he's got a big exclusive for is - a One Direction *scream* video exclusive. Ben and Susanna aren't particularly convincing with their excitement. We all know Susanna is more an Arctic Monkeys type of girl.


06:56When you watch a full breakfast news show at once it's quite exhausting. Usually, you dip in for 10 minutes with a bowl of Rice Krispies. To have a full hour blast is pretty full on.


06:49It doesn't matter how many revamps ITV's breakfast shows goes through, Ross King survives as the showbiz reporter from Hollywood. What secrets does he know about at ITV HQ? Ross is bringing us some pretty old news about George Clooney 'settling down', but it's hard to listen to what he's saying when his Hollywood tan is as loud as a foghorn. It's all a bit Ross from Friends after the tan machine incident.


06:44ANDI PETERS IS BACK! Moments after I write about Good Morning Britain ditching the novelty of Daybreak we return to Leeds market to meet Andi's 'Wheel of Money'. It's all very perculiar.




06:42We've got our first bit of 'banter' from the hosts as Ben Shephard jokes about a Tom Daley diving story. Sean Fletcher brings up the image of Ben in some Speedos. What larks.


06:38The most pleasing part of Good Morning Britain is that it isn't trying too hard. It knows that it's not The Big Breakfast, so there's no larking around, and it also realises it's breakfast telly so there's no attempt to doing anything too cutting edge or ram hashtags down our throats.


06:35Some early reviews are in on Twitter. Not all of them seem overly keen. Come on guys, it's only been on air for 30 minutes, give it a chance.












06:30ANDI PETERS LIVE FROM LEEDS KLAXON. Excuse my excitment, but it is very early in the morning. More from the ex-Live & Kicking host in 10 minutes.


06:29The BBC Breakfast and Sky Sunrise team's have been very chatty on Twitter this morning. Keen to let us know the news and be our friends? Or looking nervously over their shoulders?




06:26A One Direction segment is the first chance for the hosts to let their hair down and take off their 'serious news' faces. Susanna Reid is left floundering because the autocue doesn't reveal what number their single got to in the charts. Someone sack the autocue!


06:24In case you were wondering what the new set looks like, here's a picture of the shiny set and the smiley new hosts. Don't they all look lovely. I'd certainly prefer to wake up to those smiles to Adrian Chile's sagging jowls.




06:21The format, all four hosts behind a long desk rather than cuddled up in pairs around the sofa, is clearly influenced by US shows such as Good Morning America and The Today Show. It's much more serious and less 'showbizy' than Daybreak. I think we can all agree that's a good thing.


06:17There's not many frills or much silliness with Good Morning Britain. This is a slick and news-heavy format. Only a small gag about their amount of make-up and that weird Andi Peters moment has broken up the news round-up.


06:05Hurrah, Good Morning Britain is here. Ben, Sally, Susanna and Sean are all bright and breezy at 6am. We've also got Andi Peters at a market stall in Leeds being all chirpy. Why? I'm not entirely sure, but I like it.


06:03Good morning! After 15 minutes of Jeremy Kyle at 5.45am (Mum, if you're on drugs you won't see your granddaughter), I'm already struggling here. It's quite the lead-in!

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