TV
MTV Networks UK has been appointed the exclusive advertising sales agent for Nickelodeon UK with effect from January 1. The account was won by MTV following a competitive pitch earlier this year, and sees MTVNUK increase its share of multi-channel ad sales impacts by almost 100%. The Nickelodeon sales team will be headed by Regional Sales Director Lesley Rowe-Jones, who will also be responsible for sales on MTV and VH1 plus the digital channels Nick Jr, Nick Replay, MTV Extra, MTV Base and VH1 Classic. MTV will also be charged with delivering advertising and sponsorship across all of the channel websites, including nicktv.co.uk.
The deal will see MTV hire a number of new communications consultants as it creates a one-stop shop for branded sales across all Nickelodeon and MTV channels. The team will offer through-the-line cross-media sales, offering television advertising and programme sponsorship, on-the-ground event involvement and online activity.
Offering the strongest brands in the UK media market, MTV Networks UK is the first sales house to adapt to the needs of fast-evolving businesses looking for integrated communications opportunities. The company will continue to offer the flexibility of airtime-only CPT negotiations, but is committed to an integrated brand-sell which no other sales house in the UK can currently provide.
The new structure will offer clients the opportunity to fulfil their communications strategy through the different voices sold by MTVNUK, and to align their brands with the various channel brand values. Rather than taking the traditional television attitude of non-directed number-oriented sales, MTV's new sales house will provide laser-targeted opportunities which offer clients direct low-wastage access to their key customer base with bespoke tailored packages.
The recruitment process for the new positions has already begun, and the company hopes to have filled all sales posts by the end of September.
MTV Networks UK Managing Director Michiel Bakker comments, "This deal is a total affirmation of the strength of the MTV and VH1 ad sales team, establishing us at the very forefront of ad sales for the music and children's television sectors. We are now firmly alongside BSkyB and Flextech as a major sales house, and are able to offer unique and flexible cross-media opportunities in a way that no other group currently can.
"The digital TV explosion has fragmented the market, and as such it is the strength of the brand rather than just CPT that will prove crucial to broadcast revenue in the future. With all multi-channel homes expected to be digital by 2003, and thousands of people signing up for internet access every month, the importance of the brand in this arena cannot be overstated."
The deal will see MTV hire a number of new communications consultants as it creates a one-stop shop for branded sales across all Nickelodeon and MTV channels. The team will offer through-the-line cross-media sales, offering television advertising and programme sponsorship, on-the-ground event involvement and online activity.
Offering the strongest brands in the UK media market, MTV Networks UK is the first sales house to adapt to the needs of fast-evolving businesses looking for integrated communications opportunities. The company will continue to offer the flexibility of airtime-only CPT negotiations, but is committed to an integrated brand-sell which no other sales house in the UK can currently provide.
The new structure will offer clients the opportunity to fulfil their communications strategy through the different voices sold by MTVNUK, and to align their brands with the various channel brand values. Rather than taking the traditional television attitude of non-directed number-oriented sales, MTV's new sales house will provide laser-targeted opportunities which offer clients direct low-wastage access to their key customer base with bespoke tailored packages.
The recruitment process for the new positions has already begun, and the company hopes to have filled all sales posts by the end of September.
MTV Networks UK Managing Director Michiel Bakker comments, "This deal is a total affirmation of the strength of the MTV and VH1 ad sales team, establishing us at the very forefront of ad sales for the music and children's television sectors. We are now firmly alongside BSkyB and Flextech as a major sales house, and are able to offer unique and flexible cross-media opportunities in a way that no other group currently can.
"The digital TV explosion has fragmented the market, and as such it is the strength of the brand rather than just CPT that will prove crucial to broadcast revenue in the future. With all multi-channel homes expected to be digital by 2003, and thousands of people signing up for internet access every month, the importance of the brand in this arena cannot be overstated."
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