'Creature Comforts' returns for charity

Creature Comforts will return in a six-week advertising campaign for the Leonard Cheshire Disability charity.

Creature Discomforts, which debuts on ITV on July 9, aims to challenge public perceptions about disability. The ads feature a blind chameleon, a wheelchair-bound shrimp and a deaf Cheshire cat.

Like the original Aardman Creature Comforts series, the new plasticine animations use unscripted voice recordings from real members of the public discussing aspects of life.

The campaign begins with a physically-impaired mouse saying: "Some people think because you have a disability you should be with someone with a disability. It doesn't always work like that."

An elephant then enters the frame and kisses the mouse on the head, commenting: "You can't help who you fall in love with."