TV
The national fuel crisis has delivered a more than 300 per cent increase in viewing share to Sky News. The event has seen the channel attract its biggest audience since the war in Kosovo.
On Tuesday more than 2.5 million people tuned to Sky News in the UK alone. As a proportion of the audience, unofficial overnight figures indicate that Sky News averaged 2.98 per cent of viewers in all multichannel homes (peaking at 6.54 per cent in the afternoon).
In a competitive market, the channel took more than twice the share achieved by BBC News 24 (1.32 per cent) and more than 15 times that of the new ITN News Channel (1.32 per cent).
The fuel crisis has also led to a huge surge in viewer interaction with Sky News, with a constant flow of emails, calls and website traffic.
Tuesday was a record day for sky.com/news, which recorded as many page impressions in a single day as would normally take two weeks to achieve.
And well over 10,000 people have phoned the channel this week to voice their opinions about the crisis.
Polls - run concurrently on-air and online - have shown overwhelming public support for the protesters:
Asked: "Is the fuel shortage a price worth paying?", within two hours 2000 people had cast their vote. Eighty-one per cent said yes. Only 19 per cent disagreed.
In Sky digital homes, viewers have also been able to access a dedicated fuel crisis 'channel' on Sky News Active, the interactive news service. Presenters Martin Stanford, Mark Longhurst and Kate Chacksfield have been providing a unique region-by-region and city-by-city guide to the latest tanker movements, roadblocks and open petrol stations. Similarly, on sky.com/news, a 'Hunt the Pumps' page has rounded up all of the working petrol bowsers throughout the UK.
Head of Sky News, Nick Pollard, said:
"The amazing viewer reaction only serves to underline Sky News' reputation as the place to turn to - on all platforms - when a major story breaks.
"Nowhere else has the public been able to get such a comprehensive, up-to-the-minute summary of the crisis."
On Tuesday more than 2.5 million people tuned to Sky News in the UK alone. As a proportion of the audience, unofficial overnight figures indicate that Sky News averaged 2.98 per cent of viewers in all multichannel homes (peaking at 6.54 per cent in the afternoon).
In a competitive market, the channel took more than twice the share achieved by BBC News 24 (1.32 per cent) and more than 15 times that of the new ITN News Channel (1.32 per cent).
The fuel crisis has also led to a huge surge in viewer interaction with Sky News, with a constant flow of emails, calls and website traffic.
Tuesday was a record day for sky.com/news, which recorded as many page impressions in a single day as would normally take two weeks to achieve.
And well over 10,000 people have phoned the channel this week to voice their opinions about the crisis.
Polls - run concurrently on-air and online - have shown overwhelming public support for the protesters:
Asked: "Is the fuel shortage a price worth paying?", within two hours 2000 people had cast their vote. Eighty-one per cent said yes. Only 19 per cent disagreed.
In Sky digital homes, viewers have also been able to access a dedicated fuel crisis 'channel' on Sky News Active, the interactive news service. Presenters Martin Stanford, Mark Longhurst and Kate Chacksfield have been providing a unique region-by-region and city-by-city guide to the latest tanker movements, roadblocks and open petrol stations. Similarly, on sky.com/news, a 'Hunt the Pumps' page has rounded up all of the working petrol bowsers throughout the UK.
Head of Sky News, Nick Pollard, said:
"The amazing viewer reaction only serves to underline Sky News' reputation as the place to turn to - on all platforms - when a major story breaks.
"Nowhere else has the public been able to get such a comprehensive, up-to-the-minute summary of the crisis."
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