TV
BBC Three's interactive gaming series Fightbox is costing an estimated £136 per viewer per episode, according to the Media Guardian today.
The corporation spent four years developing the show - in which contestants fight against each other via characters they have created online - at a cost of between £3m and £4m.
After three weeks on air, the programme is manging an average of just 22,000 viewers, working out at an astonishing cost of £136 - more than the price of the licence fee - for each viewer.
The show broadcasts in the notoriously tough 7.30pm slot on weekday evenings and has ranged between 56,000 and 6,000 viewers so far.
The BBC pointed out that the show would be repeated on BBC Two later this year, where it would get much higher audiences, but claimed that viewing figures alone were not the true measure of the programme.
"FightBox on BBC3 and soon to be seen on BBC2 is not just about the actual viewing figures. The programme brings together computer gaming, internet and TV technology to create a new and innovative entertainment format," said a statement. "The format is also a key part of BBC3's commitment to start risk-taking shows online and then moving them to TV as seen previously with Celebdaq."
The corporation spent four years developing the show - in which contestants fight against each other via characters they have created online - at a cost of between £3m and £4m.
After three weeks on air, the programme is manging an average of just 22,000 viewers, working out at an astonishing cost of £136 - more than the price of the licence fee - for each viewer.
The show broadcasts in the notoriously tough 7.30pm slot on weekday evenings and has ranged between 56,000 and 6,000 viewers so far.
The BBC pointed out that the show would be repeated on BBC Two later this year, where it would get much higher audiences, but claimed that viewing figures alone were not the true measure of the programme.
"FightBox on BBC3 and soon to be seen on BBC2 is not just about the actual viewing figures. The programme brings together computer gaming, internet and TV technology to create a new and innovative entertainment format," said a statement. "The format is also a key part of BBC3's commitment to start risk-taking shows online and then moving them to TV as seen previously with Celebdaq."
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