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Rex Features
The How To Look Good Naked presenter will co-host Channel 4 programme Miss Naked Beauty with Klass.
A source said: "The show will turn the traditional beauty contest on its head with the winner being all about raw natural beauty, but also having brains and balls.
"A total of 10,000 women have already applied, with the first show whittling them down to just 12. They will battle it out for the title of Channel 4's beauty ambassador."
Contestants are reportedly stripped of makeup, jewellery, products and clothes to reveal their true attractiveness.
"Even though some of the girls found the whole experience quite emotional, Myleene and Gok put them at ease," the source said.
Klass has also been linked to long-running quiz show Countdown since Carol Vorderman announced that she is standing down.
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