Hour-long editions of the Yorkshire-based soap have tended to outrate EastEnders this year but in recent weeks the roles have reversed.
Last night EastEnders notched up 6.93m (31.1%) for BBC One from 7.30pm, while Emmerdale managed 6.22m (28.7%) for the 7pm hour. In the 30 minutes that both shows were on air, Emmerdale was down to 5.6m (25.2%).
A further 1.11m (6.3%) watched EastEnders at 10pm on BBC Three.
Hollyoaks drew 2m (9.7%) to Channel 4 at 6.30pm (+1: 60k, 0.3%) and 737k (4%) to E4 at 7pm (+1: 109k, 0.6%). On Five, Neighbours put in 1.62m (10.3%) and Home & Away had 1.03m (5.4%).
Holby City took 5.64m (24.9%) to win the 8pm hour for BBC One, while on ITV1, Who Wants To Be A Millionaire? interested 4.78m (21.1%).
BBC Two's Natural World welcomed 2.18m (9.7%) and on Channel 4, Miss Naked Beauty picked up 1.49m (6.6%) for the hour (+1: 145k, 0.7%). Five's Special Forces Heroes appealed to 1.32m (5.8%).
ITV1's primetime share was up to 25.2% (last week: 20.1%). BBC One averaged 21.8% (22%), BBC Two had 7% (7.3%), Five had 6.8% (6.1%) and Channel 4 had 6.1% (6%).
The start of a new series of Charlie Brooker's Screenwipe brought in the programme's best ever ratings, with 235k (1.7%) for BBC Four at 10.30pm.
On ITV2, spinoff show Get Me Out Of Here Now! drew 533k (3.4%) in the 10pm hour (+1: 103k, 1.4%) and on Sky1, Stargate Atlantis pulled in 407k (2.1%) for the 8pm hour.
Ratings data supplied by Attentional