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In-depth: MTV Europe Music Awards

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It's the biggest awards show in Europe, and it's exclusive to MTV! See the world's hugest music stars gather together to battle it out for the prized gongs, including Best Group, Best Song and Best Album in the single most important event in MTV's calendar.

The annual MTV Europe Music Awards is watched by an estimated worldwide audience of one billion people and is classed by news organisations as a global news event on a par with the Emmy's and the Oscars. Last year, an estimated two thirds of the world's population saw, heard or read about the awards!!

The MTV Europe Music Awards were created by MTV Europe in 1994 with the unique aim of honouring the music and artists that Europeans love. The Awards are a celebration of music and pop culture from a distinctly European point of view and represent the definitive poll of European music tastes, with in excess of one million votes registered every year. As this year's host city, Stockholm joins the ranks of Dublin, Berlin, Paris, London, Rotterdam and Milan, who have all provided inspiring locations for past MTV Europe Music Award ceremonies.

The MTV Europe Music Awards are always a glittering and glamorous occasion which hit the newspaper headlines across the globe. Only MTV has the pulling power to gather such enormous arrays of stars under one roof. Last year's ceremony at The Point in Dublin saw live performances from the likes of Whitney Houston, Mariah Carey, Britney Spears, The Corrs, Jamiroquai, Mick Jagger and Puff Daddy. Other past Awards alumnae have included: Madonna, Prince, U2, The Cranberries, Boyzone, Backstreet Boys, Aerosmith, Skunk Anansie, Metallica, Blur, The Fugees with Simply Red, LL Cool J, Bjork, Jon Bon Jovi and MC Solaar. The ceremonies have a history of featuring unique, exclusive live performances that will never be heard anywhere else in the world.

Confirmed live performances for the 2000 MTV Europe Music Awards will come from everyone's favourite popster, Robbie Williams, and the multi-award winning dance music supremo, Moby.

The MTV Europe Music Awards also has a heritage in being helmed by top-quality celebrity hosts. Previous ceremonies have been hosted by Ronan Keating, Jenny McCarthy, Robbie Williams, Tom Jones and Jean Paul Gaultier respectively. This year MTV promises an exciting, fresh and dynamic host from the world of music.

The MTV Europe Music Awards is a mammoth production of epic proportions. The inaugural show in 1994 was spectacularly staged in a purpose-built auditorium in front of Berlin's Brandenburg Gate. In subsequent years, the Awards have been held at Le Zenith in Paris (1995), Alexandra Palace in London (1996), Rotterdam's Ahoy Stadium (1997) and the Filaforum in Milan (1998). Last year's ceremony in Dublin's The Point featured:

* 700 journalists and 100 photographers from all over the world!
* a backstage area containing over 500 power sockets, 120 phones, 500 walkie-talkies, 120 tables, 800 chairs, 20 photocopiers, 55 dressing rooms and 20 portacabins, plus space for 40 limousines!
* MAC makeup artists using over 50 different shades of eye shadow, 150 makeup sponges and at least 50 different colours of lipstick on the performers, presenters and dancers!
* 10,000 litres of Carlsberg beer & Guinness, 400 litres of Finlandic vodka and 350 litres of Jameson whiskey - all of which was consumed at the post show party!
Previous winners are...

The 1999 MTV Europe Music Awards - The Point, Dublin

Best Male: Will Smith
Best Group: Backstreet Boys
Best Dance: Fatboy Slim
Best Song: Britney Spears: "Baby One More Time"
Best Rock: The Offspring
Best Female: Britney Spears
Best Pop: Britney Spears
Best Breakthrough: Britney Spears
Best Hip Hop: Eminem
Best Album: Boyzone: "By Request"
Best Video: Blur: "Coffee and TV"
Best UK & Ireland Act: Boyzone
Best R&B: Whitney Houston
Free Your Mind: Bono

The 1998 MTV Europe Music Awards- The Filaforum, Milan

Best Male - Robbie Williams
Best Group - Spice Girls
Best Dance - The Prodigy
Best Song - Natalie Imbruglia, 'Torn'
Best Rock - Aerosmith
Best Female - Madonna
Best Pop - Spice Girls
Breakthrough Artist - All Saints
Best Rap - Beastie Boys
Best Album - Madonna, 'Ray Of Light'
Best Video - Massive Attack, 'Teardrop'
Select UK Award - 5ive
Free Your Mind - B92 (independent Serbian radio station)

The 1997 MTV Europe Music Awards - Ahoy Stadium, Rotterdam

Best Male - Jon Bon Jovi
Best Female - Janet Jackson
Best Group - Spice Girls
Best Song - Hanson, 'MMMBop'
Breakthrough Artist - Hanson
Best Rap - Will Smith
Best Rock Act - Oasis
Best Live - U2
Best Alternative - Prodigy
Best R&B - Blackstreet
Best Dance - Prodigy
MTV Select - Backstreet Boys, 'As Long As You Love Me'
Best Video - Prodigy, 'Breathe'

The 1996 MTV Europe Music Awards - Alexandra Palace, London

Best Group - Oasis
Best Rock - Smashing Pumpkins
Best Song - Oasis, 'Wonderwall'
Best Dance - The Prodigy
Breakthrough Artist - Garbage
Best Male - George Michael
Best Female - Alanis Morissette
MTV Amour - The Fugees
MTV Select - Backstreet Boys, 'Get Down'
Free Your Mind - The Buddies & Carers of Europe

The 1995 MTV Europe Music Awards - Le Zenith, Paris

Best Male - Michael Jackson
Best Female - Bjork
Breakthrough Artist - Dog Eat Dog
Best Live Act - Take That
Best Rock - Bon Jovi
Best Dance - East 17
Best Group - U2
Best Song - The Cranberries, 'Zombie'
Best Director - Michael Gondry: Massive Attack, 'Protection'
Free Your Mind - Greenpeace

The 1994 MTV Europe Music Awards - Brandenburg Gate, Berlin

Best Group - Take That
Best Male - Bryan Adams
Best Female - Mariah Carey
Breakthrough Artist - Crash Test Dummies
Best Cover - Gun, 'Word Up'
Best Rock - Aerosmith
Best Dance - Prodigy
Best Song - Yossou N'Dour/Neneh Cherry, '7 Seconds'
Best Director - Mark Pellington - Whale, 'Hobo Humpin' Slobo Babe'
Free Your Mind - Amnesty International

The MTV EMAs air on Thursday 16th November at 20.00

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