TV
Attheraces is set to cease transmissions at the end of the day's horse racing on March 29th if attempts to save it are unsuccessful.
The channel - which launched in May 2002 as a joint venture between Channel 4, BSkyB and Arena Leisure - aimed to bring racing to a larger audience of eager viewers and earn a fortune from interactive gambling but revenue generated so far has been less than anticipated.
Out of the £307m ten-year rights deal, only £100m has been paid to the 49 racetracks involved in the agreement to date. Attheraces had attempted to defer further payments for three years but have so far been rejected by the British Horseracing Board.
The channel - which launched in May 2002 as a joint venture between Channel 4, BSkyB and Arena Leisure - aimed to bring racing to a larger audience of eager viewers and earn a fortune from interactive gambling but revenue generated so far has been less than anticipated.
Out of the £307m ten-year rights deal, only £100m has been paid to the 49 racetracks involved in the agreement to date. Attheraces had attempted to defer further payments for three years but have so far been rejected by the British Horseracing Board.
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