Football is flop for ITV1

ITV's normally popular live football coverage was a flop for ITV1 last night (Tuesday, March 23), early figures show.

The Champions League clash between AC Milan and Deportivo La Coruna averaged just 3.62m and a 15.80% through most of peaktime.

BBC One, on the other hand, was on top form, with an average of 8.71m (37.80%) tuning in for the latest at Holby City in the 8pm hour. Crime drama Hustle, following on at 9pm, was up by 1 million viewers on last week to 6.30m (27.42%).

Channel 4's Brat Camp scored another victory at 9pm with 3.59pm (15.59%), triumphing over Five's top-rated show, CSI: Crime Scene Investigation, which had 3.37m (14.61%).

Overall in peaktime, BBC One was a clear winner with an average share of 34.28% (last week: 31.52%). Second-placed ITV1 had just 19.84% (24.58%), followed by Channel 4 on 11.32% (10.86%). BBC Two was fourth on 8.54% (5.70%), with Five rounding things off on 8.27% (7.72%).