The daily magazine show, fronted by Adrian Chiles and Christine Bleakley, drew a massive 6.07m (26.3%) for BBC One in the half hour from 7pm. It rivalled ITV1's Emmerdale, which had 7.22m (31.3%) over the same period.
EastEnders followed at 7.30pm with 9.84m (40.3%), the day's best numbers on any channel.
At 8pm, BBC Two's MasterChef improved to a strong 4.4m (17.5%) for the hour, helping the channel beat its terrestrial sibling BBC One. Comedy Life Of Riley had 4.23m (17.1%) in the first half of the hour, then The Green Green Grass kept 3.93m (15.4%) until 9pm.
ITV1 won the hour with 5.03m (20%) for The Bill, while on Channel 4, a new series of 10 Years Younger fronted by Myleene Klass pulled in 2.52m (10%). Five was last with 1.75m (7%) for Cowboy Builders.
At 9pm, BBC One regained the upper hand with Hustle, which took 5.47m (22.2%). ITV1's Piers Morgan On... Monte Carlo put in 3.7m (15%), just edging BBC Two's Victorian Farm, seen by 3.67m (14.9%).
Channel 4's documentary Killer In A Small Town, about the 2006 serial murders in Ipswich, interested 1.89m (7.9%) over 80 minutes, and on Five, Soho Blues had 1.14m (4.6%).
Earlier, Hollyoaks had brought in 1.71m (7.6%) for Channel 4, and on Five, Neighbours had 1.67m (9.4%) and Home & Away had 1.08m (5.1%).
BBC One had a comfortable lead in primetime with an average share of 24.5% to ITV1's 17.8%. BBC Two was third on 11.5%, followed by Channel 4 on 7.2% (+1: 0.7%) and Five on 4.5%.
Home & Away drew the day's best multichannel numbers, with 810k (4%) tuning in to Fiver at 6.30pm. The Simpsons was second, with 690k (3.3%) for Sky1 at 7pm, then BBC Three's EastEnders repeat managed 687k (3.7%).
A new episode of Skins had 647k (3.9%) for E4 in the 10pm hour, while earlier, first-look Hollyoaks had pulled in 630k (3%) for the channel.
Ratings data supplied by Attentional