ITV's 'Daisies' drops below 1 million

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ITV's 'Daisies' drops below 1 million
Pushing Daisies dropped to its lowest audience to date on Friday as the audience slipped below 1 million.

The latest episode of the US drama - starring Anna Friel - pulled in just 947k (5.4%) for ITV1 in the 10pm hour on Friday, a fall of around 250k week-on-week. The show has already been axed in the US and is expected to conclude on ITV next month.

Daisies was beaten in its slot by Five's US import Numb3rs, which drew 1.21m (6.8%) for the hour. Also faring better was a repeat of Rab C Nesbitt on BBC Two, with 1.27m (6.6%) over 30 minutes.

Earlier, ITV1 had also struggled with the second week of its 9pm comedy block. Moving Wallpaper put in 2.07m (9.3%) in the first half of the hour, which was roughly even with last week but lost around 6.5m from lead-in Coronation Street.

At 9.30pm, sketch show Al Murray's Multiple Personality Disorder dropped around 300k on last week's debut to average 1.64m (7.6%).

BBC One had more than double the audience of ITV1 in the 9pm hour with its competing comedy lineup. QI started the hour with 4.61m (20.6%), then Not Going Out managed 3.51m (16.2%).

Ramsay's Kitchen Nightmares USA had 2.71m (12.4%) for Channel 4 and 248k (1.6%) for Channel 4+1, while Five's NCIS was seen by an impressive 2.79m (12.7%). BBC Two was last for the hour with 1.39m (6.3%) for the first episode of new documentary Rocket Science.

At 8pm, Natural World pulled in 2.01m (8.7%) for BBC Two, comfortably outrating the 1.44m (6.2%) for Five's Police Inspectors and the 1.4m (6.1%) for C4's A Place In The Sun: Home Or USA?

BBC One was ranked first in primetime with an average share of 22.6% to ITV1's 20%. Channel 4 was third with 7% (+1: 0.8%), while BBC Two and Five tied for fourth with 6.9%.

Film4's screening of X-Men: The Last Stand was particularly popular in multichannel homes, with 570k (3.2%) tuning in from 9pm.

The latest American Idol results show had 437k (2.2%) for ITV2 in the 9pm hour, then the wildcard show kept 402k (2.5%).

Ratings data supplied by Attentional