'The Farm' holding steady audience

Five's latest foray into the reality genre - celebrity rural series The Farm - has failed to draw massive audiences but is proving to be a consistent ratings performer for the network.

The three-week show, which is being stripped nightly in a fixed 10pm slot, began Sunday with 1.1 million and a 6.1% audience share. By contrast, Five's previous flop reality show Back To Reality drew an average of 1.8 million (6.7%) in February, albeit in an earlier 8pm slot.

Monday's antics pulled in 1.2 million (7.0%) - with a high of 1.5 million (6.8%) - while Tuesday's episode held down 1.2 million (7.8%). The same number were back again last night (Wednesday).

Although it's still early days for the reality show, it already appears to have found a loyal and returning audience. Whether it can hold onto that in the coming weeks - or build on it further - remains to be seen.