Piers Morgan: 'I deserve increased pay'

Piers Morgan has claimed that he deserves "every penny" of his current ITV contract.

The Britain's Got Talent judge also argued that he should be given a pay increase next year.

"I've got no problem if they take it away from somebody else who feels guilty about this type of thing, because I have absolutely no guilt issues about my salary whatsoever," he told The Sun.

"I think it's time the talent fall back and go, 'Hang on a second, without us, you don't have networks'."

Morgan also revealed that he learnt his contract negotiation technique from BBC presenter Anne Robinson.

"She said always at least double the money you are really earning whenever you are asked about it in interviews, because then everyone thinks you are incredibly expensive and starts to pay you accordingly," said the former tabloid journalist.

Broadcasters rumoured to have taken pay cuts in the past year include Jonathan Ross, Ant & Dec, Big Brother host Davina McCall, Graham Norton and Dermot O'Leary.