Go Compare star defends 'annoying' ads

The star of Go Compare's TV advertisements has claimed that the firm's current campaign is a huge success.

Welsh opera singer Wynne Evans plays the role of Gio Compario in the commercials, which see him belting out a tune about the business's price comparison service.

Despite being branded "annoying" by some members of the public, Evans told the Glasgow Sunday Mail: "I still enjoy every living second of the ads. If people claim it's irritating that means it's stuck in your head - therefore it's a successful campaign."

Discussing how the adverts have changed his life, the 38-year-old explained: "I knew the Go Compare commercials would be high profile but I had no idea the enormous impact they would have.

"It was a bit of a surprise when people recognised me or van drivers would shout out, 'Go compare... go compare'."

Prior to his Go Compare fame, Evans provided a singing voice for Gary Lineker in a Walkers crisps advert.