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Brit Awards 2010 draws audience of 5.8m

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Brit Awards 2010 draws audience of 5.8m
The 2010 Brit Awards pulled in a decent audience for ITV1 last night, according to early viewing figures.

The ceremony, which saw Lady GaGa take home gongs for 'Best International Female Solo Artist', 'Best International Breakthrough Act' and 'Best International Album', drew 5.8m (21.9%) between 8pm and 10pm.

It topped last year's awards, which were seen by 5.18m (21.7%) on Wednesday, February 18. 2008's ceremony attracted 6.07m (24.4%), and 5.21m (22%) tuned in for the 2007 celebration.

Elsewhere last night, Holby City brought in 6.28m (23.5%) for BBC One during the 8pm hour, making it the most-watched programme during primetime. Survivors followed at 9pm, drawing 3.43m (12.9%).

Jo Frost: Extreme Parental Guidance took 1.76m (6.6%) for Channel 4 at 8pm, then the audience climbed to 2.5m (9.4%) during the 9pm screening of One Born Every Minute.

Five's Ice Road Truckers and CSI put in 1.22m (4.6%) and 2.56m (9.7%) at 8pm and 9pm respectively.

BBC Two's coverage of the Winter Olympics managed 1.95m (7.3%) across the 8pm-10pm period.

Overall, BBC One came top during primetime with an average share of 21.6% to ITV1's 19%. Channel 4 was third with 7.2% (+1: 0.7%), followed by Five's 7.3% and BBC Two with 6.4%.

Over on the multichannel stations, The Vampire Diaries dropped to 338k (1.3%) for ITV2 in the 9pm slot against the Brits, then 776k (3.8%) watched the Brits Encore at 10pm.

BARB ratings data supplied by Attentional

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