TV
According to The Mirror, the secret proposal has sparked fresh fears of job cuts as slots on the show which focus on fashion and real-life stories are similar to those broadcast later on This Morning.
A source told the newspaper: "There are genuine fears researchers and producers may find themselves working on both. The cuts just keep coming."
An ITV spokesman confirmed that the broadcaster is currently "reviewing all aspects of the show including studio space", but added that it is "much too early to confirm any plans".
Last week, it was revealed that Penny Smith and John Stapleton are to be axed as main GMTV hosts due to cost-cutting.
Plans to revamp GMTV were first announced in January, when ITV confirmed that "all areas" of the morning show were to be reviewed.
More: TV
Tube Talk
'Friday Night Lights': Why watch?Tube Talk explains why you should watch Sky's new show Friday Night Lights.
TV Interviews
'The Bachelor' Blakeley Shea - interviewModel was sent home following a two-on-one date with Ben and Rachel.
Reality Bites
Does Simon Cowell have new SuBo?: VideoWatch a clip of Jonathan Antoine, who is tipped for success on BGT.
TV Ratings
'Dancing on Ice' slips to record lowITV1's Dancing on Ice is dented by BBC One's Call The Midwife and Countryfile.
