TV
ITV defends Ant & Dec's 'Button' ratings
Published Tuesday, Mar 16 2010, 15:26 GMT | By Daniel Kilkelly
© ITV
The gameshow made a strong debut by attracting 6.57m viewers on February 27, but its audience had fallen to 4.89m when episode three aired at the weekend.
As well as shedding viewers since its launch, Ant & Dec's new project has received a mixed response from TV critics and fans in recent weeks.
However, defending Push The Button's performance, an ITV spokesman told the Daily Star: "Saturday's show steadily grew and peaked at 5.5m.
"The first series of Saturday Night Takeaway averaged at 4.7m viewers and that turned into a big show. Push The Button is above average for its first series and we are pleased with its progress."
Ant & Dec have described the programme as "an old-fashioned show like ones we grew up with".
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