A new 24/7 reality network from Fox - the imaginatively named "Fox Reality Channel" - launches later today in the US.
The move comes shortly after the Fox broadcast network unveiled its new lineup of programming to air this autumn, a schedule that was totally devoid of any reality shows.
At launch, the network will reach 18.5m households. To put that into perspective, the total TV "universe" in the States as measured by ratings body Nielsen Media Research is 109.6m homes, with cable staples such as CNN carried in around 89m.
Calling the launch a "life-changing, earth-shattering, chill-inducing event," Fox Reality Channel said they will air a mix of reality reruns (Joe Millionaire, The Amazing Race and American Idol being among them) along with commentaries on current reality programmes.
More TV News
Tube Talk
'Doctor Who': Who is John Hurt playing?Read the Week in Geek's theories about John Hurt's 'Doctor'.
TV Interviews
'Made in Chelsea' Andy: Spencer is foulReality star talks to DS about Spencer, Louise, Lucy, Lord Sugar, Rihanna and his nostrils.
TV Ratings
'Frankie' drops 600k for second episodeCaroline Quentin's National Parks also drops around 600,000 viewers on ITV.
TV Recaps
'Arrow': Season one finale reviewTragedy strikes in the superhero drama's first season ender.
