The David Dickinson Show will feature celebrity guests, topical debates and cookery, Bang Showbiz reports.
The daily programme will also include discussions about current affairs, competitions, and a section on antiques.
An ITV spokesperson said: "The David Dickinson Show will give the Duke a real opportunity to do what he does best - interact with the people - whether trying to win an audience member a 'nice bit of cash' in the show's daily quiz 'Seal The Deal' or chatting to the owners of interesting and quirky antique selections.
"Throughout the series viewers can also expect topical views as David and his team of pundits and celebrity commentators give us their take on the day's news and views."
Celebrity guests who will appear during the first week of the show include Denise Welch, Toni Braxton, Brendan Cole and Richard Madely.
Sheree Murphy and Joe Pasquale will join Dickinson for the first episode of the programme on Monday, May 17.